Netflix is developing tech that could help it personalize not just the recommendations you see on the service but the videos themselves.

Netflix is working on ways to change videos for each viewer. Patents show they want to make trailers and shows that fit what ...

Netflix is developing technology to offer viewers personalized trailers, tailoring content to individual tastes and ...

NASA is partnering with Netflix to make its live space programming more accessible worldwide. Starting this summer, viewers ...

Netflix is reportedly developing technology to customize trailers and interactive content based on individual viewer preferences, according to recent patents.

The Pinkfong Company, the global entertainment company behind Baby Shark, today announced the U.K. theatrical release of its ...

After reviewing July's repertoire, it's hard to escape the idea that streaming services have saved all the most interesting ...

Netflix's ongoing content success, now including games and live content, leads 24/7 Wall St. to project huge upside for the ...

Through immersive events, viral social stunts, and global collaborations, Netflix is transforming Squid Game into a cultural ...

Netflix rolled out updates for its “Squid Game” mobile game on Friday tied to the newly launched third and final season of the South Korean drama series. Developed by Boss Fight and Netflix Game ...

Squid Game fans played on a giant rope swing game that marked the start of the new Netflix hit series. Footage shows event ...

PLDT Home flew five subscribers and their companions to Seoul for an immersive “Squid Game” experience, in a ...