Amidst Ye aka Kanye West’s skyrocketing rise from the ashes of ‘Vultures’ towards ‘Bully,’ the rapper has been addressing a ...

According to a report this morning from Footwear News, Smith, who formerly led design at Yeezy after designing for Adidas, Nike, Reebok, and New Balance, will join the company on December 2 as ...

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Kanye West gives online followers a preview of his first basketball sneaker with adidas. Kanye West Teases “I Love It” and “Free Lil Pump” Merch ...

Kanye, alongside Adidas, crafted the design of Yeezy selections which successfully became trending items worldwide. According to FastCompany, Yeezy drove an estimated US$1.7 billion in revenue ...

The SHOWstudio founder’s latest project in partnership with West sees the pair attempt to reimagine the experience of online shopping in a new e-commerce site for West’s fashion brand Yeezy, which has ...

Following showings at New York Fashion week that generated less than favorable reviews for both YEEZY Season 1 and YEEZY Season 2, the Yeezy Boost has only climbed in popularity, becoming arguably ...

A more than 30-year footwear veteran, Smith has worked at top brands such as Adidas, Nike, Reebok and New Balance, and most recently served as a key footwear designer for Kanye West’s Yeezy brand.

West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...