Through my work with large-scale sales organizations, I've identified several critical shifts that characterize the most successful modern customer engagement strategies. And, more importantly, I've ...

Live commerce is not a new concept—it has long existed as dedicated TV shopping channels. However, the trend as we know it ...

In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping ...

From fine-tuning DB queries to designing systems that handle massive data volumes in real time, Bala’s work empowers users to ...