A few years ago at a fundraising event in Hawai'i, Patrick Mahomes saddled up next to Texas Tech's athletics director and ...

Name, image and likeness has created a new playing field in college sports, allowing athletes to build a brand and profit from their persona. It's been fours years since the NCAA implemented the ...

Texas Tech University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

Erik Bakich has set Clemson's sights on a trip to the College World Series. But it's on Cam Cannarella, Aidan Knaak and Co.

Two more players left the Indiana Fever this week, as the franchise shakes up its roster to prepare for a 2025 WNBA title run ...

Four former Texas Tech football players will try to improve their draft stock after being invited to the 2025 NFL Scouting ...

Texas Tech football and Texas Tech basketball have benefited greatly from NIL era. So it should hope House v. NCAA settlement stalls ...

The Texas Longhorns not only tackled their opponents on the football field this season, but tackled their academics inside the classroom as well. Texas football welcomed 79 student athletes to the ...

Texas Longhorns freshman edge rusher Colin Simmons has made himself known this season after becoming a prime piece of the puzzle that was the No. 1-rated defense in college football and leading ...

Be the best Texas Tech Basketball fan you can be with Bleacher Report. Keep up with the latest storylines, expert analysis, ...

Of course, that score wasn't enough for Kansas City to win the game, but it did mark history for the Texas Longhorns ... Earl Campbell, and Pro Football Hall of Fame quarterback Bobby Lane ...

Steve Sarkisian stocked up to poise his program for sustained College Football Playoff and national title contention. Texas A&M and SMU made a couple of splashes, and Oklahoma dipped south into ...