Campaign Middle East looks at how CFI is using sports sponsorships as a cornerstone of its brand strategy in the Middle East, backing high-profile events from UFC fights to regional football leagues.

Jad Daou will lead the UM High-Growth Unit, a part of the agency's plans to drive business impact for clients with ...

The journey of bridging borders through innovative OOH campaigns is just beginning, and the potential for growth and impact ...

M&C Saatchi UAE has launched M&C Saatchi Sport & Entertainment in the GCC, to meet growing regional demand and connect global ...

In Dubai, ad agencies will be the champions of the circular economy, driving sustainability, creativity, and business success.

Chris Moran, Head of Content at Viola Communications, writes on the semantics behind AI and how the term can be misleading.