Marketing Dive2d
The marketing job market: Here’s what the numbers say
It's more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals ...
Marketing Dive3d
Red Lobster appoints new CMO to usher in post-bankruptcy era
Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational ...
Marketing Dive3d
ConvenientMD’s Human-Centered Rebrand Sets New Standard for Healthcare Marketing
BRIGADE’s recent rebrand of ConvenientMD, New England’s largest urgent care provider, showcases the power of a disruptive, ...
Marketing Dive5d
3 brands that understand Gen Alpha’s humor — and what they’re doing right
Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO ...
Marketing Dive6d
Rare Beauty celebrates ‘Every Side of You’ for first global campaign
The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold ...
Marketing Dive6d
California Pizza Kitchen’s new agency roster arrives for milestone year
The chain under new chief marketer Dawn Keller has lined up agencies Iris, Blue Engine, Acadia and Push ahead of its 40th ...
Marketing Dive5d
Emirates has the most satisfied customers among US flyers: YouGov report
Emirates has the most satisfied flyers with a 75.1 net customer satisfaction score in the past 12 months, while easyJet ...
Marketing Dive3d
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok ...
Marketing Dive2d
Columbia revamps creative strategy with new top marketer, agency
Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.
Marketing Dive3d
How — and why — this brand created an ad campaign entirely with AI
IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production.
Marketing Dive3d
Heineken turns any phone ‘boring’ to encourage IRL connection
Developed with Publicis Groupe’s LePub, the offering shuts down other phone functions for a set period of time, addressing a consumer desire to unplug.
Marketing Dive5d
Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick
The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.