Johan Vrancken, formerly CRO at video insights firm Nailbiter, has joined Ghent, Belgium-based behavioural consumer research ...

US company ACSI has introduced a new metric tracking citizens' experience of and satisfaction with federal government performance. The move comes as the outgoing administration points to record ...

London-based alternative investment firm H.I.G. Capital will pay around $1 billion to acquire 100% of Kantar Media, the audience measurement firm announced today. The firms say they expect the deal to ...

In New South Wales, Australia, former CRNRSTONE CEO Katie Balogh has launched her own MR agency, Bright Point Research, offering tailored solutions for qual and quant participant recruitment, project ...

Nielsen has appointed former TikTok and Revolut exec Inam Mahmood as its new General Manager, Audience Measurement for EMEA, based in London. During two years as Head of Media Solutions at financial ...

In New York, Alium, which offers buyer intelligence to help companies make technology decisions, has emerged from stealth mode with more than $7m in funding. Founders are two former employees of ...

Research and experience measurement tech company Forsta has announced enhanced and expanded AI capabilities within its Human Experience (HX) platform, building on its 5-year, $500m AI investment ...

UK marketers remain cautious despite a slight upturn in the fourth quarter of 2024, according to the regular Bellwether survey by the IPA. However MR moved into positive territory, with more ...

Creative testing and optimization platform System1 has appointed Tristan Findlay as Managing Director of Innovation, driving the firm's development and growth of solutions to help brands 'confidently ...

Behavioral science-based full service research consultancy Protobrand has appointed Andy Siddle as Senior Director of Business Development for the UK and European markets. Protobrand's AI-powered ...

Independent ad tech company The Trade Desk has agreed to acquire Sincera, which aggregates and supplies metadata and media telemetry data for the advertising ecosystem. Financial terms were not ...

Comscore's Chief Innovation Officer David Algranati will depart the company sometime this quarter, according to a brief SEC regulatory filing. No reason has been specified and the company has not yet ...