Just the thought of Bill Belichick having any interest in participating in a “Hard Knocks” chronicling the machinations of his North Carolina squad is compelling but hard to believe.

Bill Belichick and the Tar Heels won't end up on "Hard Knocks" after all.UNC's deal to be featured on "Hard Knocks: Offseason" has fallen through, a spokesperson for NFL Media confirmed to CBS Sports on Tuesday.

Mike Florio reports the deal was spiked in part because multiple owners weren't happy with Belichick getting an NFL Films spotlight.

After NFL owners declined to have their teams featured on “Hard Knocks: Offseason,” they are now upset with the decision to pivot to Bill Belichick.

Bill Belichick's move to bring Hard Knocks to UNC angers NFL owners, sparking backlash over his continued influence in football.