Adidas signed James Harden to a $200M deal in 2015 but warned him to stop wearing Jordans as a part of the deal.

Kanye West's latest venture into fashion has reignited accusations of antisemitism, sparking controversy during Hanukkah one ...

Ever since Derrick Rose became a father, he wanted to do right by his children. The post Amid Dad Derrick Rose’s Adidas Deal, ...

In a clip taken from a preview of the forthcoming A&E show, Interrogation Raw: Celebrity Under Oath, Yeezy can be spotted ...

Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement. Adidas shows stronger recent performance with increased sales, profits ...

adidas.com will promote its biggest savings ... Expect to save top shoes such as Stan Smith, Superstar, Yeezy and more with a discount of 50% or more.

It was in December 2013 when Kanye West struck the most consequential deal of his life that would make him a billionaire in only a few years – a shoe collaboration with Adidas. The Yeezy Boost ...

Kanye, alongside Adidas, crafted the design of Yeezy selections which successfully became trending items worldwide. According to FastCompany, Yeezy drove an estimated US$1.7 billion in revenue ...

It’s a cleat that’s molded to my foot,” Jalen Ramsey said of the aptly named JR 1s. “Super light. Super traction in all the ...

SGB Media‘s top articles of the year include the No.1 most-read addressing Kansas City Chiefs QB Patrick Mahomes cracked ...

The Adidas Fear of God Athletics 2 Basketball, which is touted as Lorenzo’s first performance basketball sneaker, was ...

Westbrook may be having trouble with his soles. OBJ thinking pink before kickoff. You can still get a pair. Remembering an ...