Aldi turned a potential legal debacle into an unforgettable marketing win. When Marks & Spencer accused Aldi of copying its Colin the Caterpillar cake with their own Cuthbert, Aldi’s response was ...

Which is the UK's cheapest supermarket in 2025? Every month, we compare thousands of prices at eight of the UK's major supermarkets – Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco and ...

The move follows Morrisons, which yesterday slashed prices on 100 essentials to match Aldi and Lidl. Asda's scheme will cover more than 2,560 household staples, making them 26% cheaper on average.

Supermarket Morrisons has added more than 100 everyday essentials and best-sellers to its price match promise with Aldi and Lidl in a new year boost for shoppers. The grocery chain said that, from ...

Supermarket Morrisons has added more than 100 everyday essentials and best-sellers to its price match promise with Aldi and Lidl in a new year boost for shoppers. The grocery chain said that ...

matching prices with discounters Aldi and Lidl. Initially launched in February 2024, Morrisons' price match covered more than 200 essential products, including cornflakes, baby wipes, bread ...

This month, Aldi is ringing in 2025 with a slate of exciting offerings, from lighter dinner staples to frozen game-day appetizers. Here are some of the best specialty items to get at Aldi this ...

Morrisons will price match Aldi and Lidl on everyday items and best-sellers in a new year boost for shoppers. The grocery chain's price match promise will now apply to products like olive oil ...