Cheerios and Wheaties are pumping up the protein. It's all part of a big vibe shift I've noticed lately with health trends, ...

Whether you’re trying to slim down or bulk up, support ageing or improve your general health, we’re all focused on eating ...

Cheerios and Wheaties are pumping up the protein. It's all part of a big vibe shift I've noticed lately with health trends, ...

Early brands such as Clif Bar and PowerBar were marketed as workout fuel for athletes, and they were quickly followed by bars from Atkins and ... claims such as “high in protein” are nothing ...

I figured that eating more protein would give me more energy and steer the fragile container that is my body in the right ...

From pizza to Weetabix, it seems no food is safe from becoming a mere vessel for ’tein. Helen Coffey investigates how it went ...

Many doctors and researchers feel that most Americans get more than enough protein, but the macronutrient seems to be everywhere these days -- being advertised on candy bars and ice cream.

Snack Bars Market size is expected to be worth around USD 41.7 Bn by 2032 from USD 29.0 Bn in 2022, growing at a CAGR of 3 ...

She namechecks brands like Grenade and Myprotein, whose mainstream growth has built “momentum” and brought high-protein, lower-sugar snacks like chocolate-style bars and drinks to a wider ...

Now, protein's being advertised on pancake mix and candy bars and on ice cream pints ... Like, you go back to the low-fat diets of the '90s or the Atkins low-carb craze of the 2000s.