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The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain. By Hank ...

BTS’s music video for “Butter” has reached an impressive new milestone! On August 12 at around 4:45 a.m. KST, BTS’s music video for their smash hit “Butter” surpassed 900 million views on YouTube, ...

The 10-piece line comprises yellow and black expandable suitcases, totes, crossbody bags, dopp kits and other essentials. By Danielle Directo-Meston E-Commerce Editor If you purchase an independently ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. BTS Army, get ready to travel in style. Samsonite has just ...

If you’re a new ARMY or if you just need a K-pop refresher, the “Butter” music video is an excellent place to start. All seven BTS members (Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook) appear in ...

One of our favorite performances from the Grammys (and we’re still rewatching it) was when BTS took the stage to sing their second English single, “Butter.” The entire boy band took the stage—Jungkook ...

ARMYs already know how smooth the boys are, but allow BTS’ “Butter” lyrics to serve as a reminder. The single marks the latest English-language track for the boys following the release of their wildly ...

BTS appeared at the Grammys Sunday night (April 3), performing “Butter.” The boy band members made their entrance by hiding amongst audience members while donning sunglasses, with one pretending to ...

BTS is here to add to your holiday cheer. The world-famous South Korean boy band on Thursday dropped a nearly three-minute video showing its seven members doing a practice dance routine to a holiday ...

SEOUL, SOUTH KOREA - MAY 21: BTS attends a press conference for BTS's new digital single 'Butter' at Olympic Hall on May 21, 2021 in Seoul, South Korea. (Photo by The Chosunilbo JNS/Imazins via Getty ...

BTS just dropped your next fave holiday song. Since the group’s hit single “Butter” was first released on May 21, 2021, it’s been a fan favorite, so it makes sense that Jin, J-Hope, Suga, Jimin, RM, V ...