University and Island Creamery are uniting to create a new ice cream flavor in honor of SU's 100th anniversary. How to join in the contest.

Since 2022, Good Line Beer Co. has served the Lubbock community one pint at a time. After just three years of opening, Good ...

All library branches will serve as warming centers during their normal operating hours, offering water, free Wi-Fi and ...

Enchanted Rock State Natural Area is just a short drive away, and it’s a geological wonder. This massive pink granite dome ...

Whether you are a resident looking for a new adventure or a visitor exploring for the first time, Lubbock is packed with things to see and do. Here’s a guide to the ...

NiJaree Canady left Stanford for Texas Tech and record-setting NIL money, but the Longhorns were happy with a pitching staff ...

Plan an extended visit to ensure that one of these cheapest places to live fits your needs. "It is undeniable that larger metro areas like New York and Los Angeles offer better opportunities for ...

The 25th-ranked Baylor women are on a five-game winning streak and tied for first place in the Big 12 with five games left.

USA TODAY’s 2025 Restaurants of the Year celebrates the South’s most exciting and storied dining destinations. Chosen by our team of food writers who live and work in the communities they cover, it ...

Jimenez y Friends, Lubbock's popular Mexican/barbecue restaurant ... this mostly standing-room-only, to-go eatery is one of ...

OU's offensive coordinator has been eager, humble and innovative. Here's the story about his football rise from West Texas to ...

"I’m saying my prayers but there’s a chance we could have all eight guys (in our rotation)," Baylor coach Scott Drew said, ...