Are you ready for some all-you-can-eat pancakes, sausage and more? The Lubbock Lions Club has you covered today with their ...

LUBBOCK, Texas (KCBD) - Farmers are cautiously optimistic about the cotton season this year. 2025 represents a fresh start for those who are struggling to stay in the industry, but there are still ...

Applications for the FiberMax One Ton Club can be submitted online, and printed forms will be mailed to qualified farmers ...

It was a busy year for the Ports-to-Plains Project, especially with the expansion of the first new segment of I-27.

During its annual meeting and volunteer recognition event Monday, the Lubbock Area United Way announced that annual giving for 2024 exceeded $6 million.

Meteorologist and Ag Reporter, Leah Rodriguez, visited the Texas A&M AgriLife Research and Extension office on Monday to learn more about a new crop growing in the South Plains.

LUBBOCK, Texas (KCBD) - Soil health is the foundation of productive and sustainable agriculture. In recent years, its ...

serving the city of Lubbock as mayor, and being active with other local organizations. Other awardees include Bill Curnow with Plains Cotton Cooperative Association, who was named 2024 Campaign ...

The number of measles cases in an outbreak in the South Plains region of northern Texas has grown from 24 illnesses to 48 in ...

At least 49 cases have been confirmed. Health officials — who are scrambling to get a handle on the vaccine-preventable ...