However, LeBron James stepped into the conversation, not to claim the title for himself but to call out the NBA media. The Los Angeles Lakers superstar argued that the media’s constant scrutiny ...

LeBron James will have to eventually pass the torch of being the face of the NBA, but he said he knows the crown is not wanted — and knows one of the reasons why. Anthony Edwards was thought of ...

LeBron James has been the face of the NBA for his entire 22-year career and knows the territory that comes with it. James, 40, said that he understands players not wanting to succeed him because ...

Once NBA pantheons like LeBron James, Kevin Durant and Stephen Curry call it quits, who fills up the power vacuum left in their exits? One candidate is Shai Gilgoeus-Alexander. The talking point has ...

Jayson Tatum is a driven athlete who has declared that he hopes the next generation will view him similarly to LeBron James, Stephen Curry, and Kevin Durant. Unfortunately for Tatum, the casual ...

The pertinent question that has been the primary topic in NBA circles is whether the league is cannibalizing itself. There is heavy criticism of today’s NBA player, and not just from beat ...

The topic of who's going to be the next face of the NBA once LeBron James retires has come up more than once in the last few weeks. One of the players that fans and experts consider heavily for ...

Heavy is the head that wears the crown, but when LeBron James, the NBA’s reigning king, retires, someone will have to become the face of the league. The question is: Who? Discourse about the Los ...

He has established himself as the face of the Minnesota franchise but is a fan favorite and is on the cusp of being the face of the NBA as a whole Unfortunately, Edwards doesn't seem too keen on ...

It's not necessarily something that's ever been requested by a player. The face of the NBA is usually just...the face of the NBA. They never ask for it. That's how it was with Magic Johnson and ...

This comes at the same time as another, broader conversation in the weeks following the All-Star break, when each of the league's best players was asked: Who will become the next face of the NBA?