Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget ...

Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives.

SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.

AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI.

Goodyear has named Publicis Groupe as its integrated global agency of record. The tire company is consolidating its media, ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social ...

VoxComm highlights intermediary models that ask agencies to pay an upfront fee or a percentage of client billings if they are ...

Impact Link Since returning to the White House, President Donald Trump has wasted little time sending his newly created Department of Government Efficiency after federal agencies. On his first day ...

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super Bowl) to tell the story of the first big U.S. theme park launch in two ...

Andrew Klein is named President of Global Partnerships at AEG Presents; Warner Chappell promotes Gabz Landman to senior VP of ...