Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social ...

AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI ...

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super Bowl) to tell the story of the first big U.S. theme park launch in two ...

Goodyear has named Publicis Groupe as its integrated global agency of record. The tire company is consolidating its media, ...

Andrew Klein is named President of Global Partnerships at AEG Presents; Warner Chappell promotes Gabz Landman to senior VP of ...

Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget ...

Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract.