Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract.

Pixel Kicks - the Manchester-based full-service digital agency - has expanded its work with SRL Traffic Systems, Europe’s largest manufacturer and hirer of intelligent transport systems. The agency ...

Budget-friendly advertising strategies can help a new enterprise gain some early traction without straining what is likely an already stretched budget. If you’re an entrepreneur feeling the ...

Credit: StartRocket WASHINGTON — Astronomers are calling on nations to ban advertising in space that can be seen from the ground, calling it the latest threat to the dark and quiet sky.

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

“Could be less politically correct than we’ve ever been.” As founders strap in for the ride, here are the marketing trends that he and other retail executives will be watching. “When I ...

Search Engine Land » PPC » How to optimize PPC forms and follow ... Platforms like Google Ads, Microsoft Advertising, and LinkedIn Ads offer built-in experimentation tools to make testing ...