Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Developing and bringing a product to market should begin ...

As companies come under increasing customer pressure to personalize their interactions, personas are becoming a popular way to translate anonymous data into living prototypes. They add depth to the ...

When I talk about a product-centric approach, I mean when companies develop products and services with the idea that a good hunter is more likely than average to get a lucky hit. They also believe ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Oxford Risk’s Solution gives financial institutions a deeper ...

What drives Clint Westwood? What is it that makes this man wake up at quarter to 7 five days a week, pull on a pair of Ariat Ramblers and tilt the brim of a black Stetson Durango hat, look himself ...

Opinions expressed by Entrepreneur contributors are their own. A business persona can be defined as the profile of a product’s typical customer. Each business can have multiple personas and they ...

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

This is the 2nd article in a series of B2B SaaS pricing articles. The first article in the series introduced a new lens for pricing decisions where price moves to the center of decision-making. It ...