PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

UTC Just as drugstore shampoos are witnessing a resurgence — as shoppers realize that affordability does not always indicate ...

Taylor Swift's iHeartRadio Music Awards outfit had an Easter egg that got fans excited. Here, her outfit dissected.

Celebrity hairstylist Mel Dominguez tells ET how to create effortless festival season looks that will last all day and night.

The actress chats with PEOPLE about haircare, her new movie 'Sinners' and connecting with her fans through Beau Society ...

Hailee Steinfeld knows good hair. After all, the actor and singer has been hitting red carpets since she was just 13 years old (she's one of the youngest actors to be nominated for an Academy Award, ...

The actress and face of Nexxus’s Hy-Volume collection opens up about the style change, her low-key routine, and more ...

Founded in 1964 by L'Oréal scientists, Kérastase became one of the first brands to focus on caring for hair, versus being ...

A HUGE music star delighted fans with an impromptu street performance in south London. The Birmingham-born Nineties RnB ...

Selena Gomez and Benny Blanco have been showing us different sides of their love story with the music they’ve released so far ...

Check out these 7+ affordable hampers, from organic colours to festive sweets, perfect for your friends this Holi 2025.