Five years ago, billionaire Chip Wilson bet big on Amer Sports, the parent company of such brands as Arc’teryx, Salomon and ...

The idea of offering a degree in sports has gained momentum now that college athletes can be paid. Now Nike is joining some ...

If only there’s an effortless way to do this without changing your routine, sacrificing time, or spending more… Introducing ...

Route One's team will move to Maryland Brand Management's Baltimore facility. A Towson company that started in a dorm room ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

"Favorite thing in my closet," says one reviewer. "I have worn this so many times, it's ridiculous. I love the color; I love the texture of the fabric... It's comfy, durable, and absolutely just ...

The activewear market is thriving due to growing health and wellness trends, the rise of athleisure, and hybrid work demands ...

The best tennis brands combine style and comfort for the utmost performance on the court. Unlike the best golf clothing ...

Le Coq Sportif, the iconic French sportswear brand, has recently filed for bankruptcy and entered judicial receivership. The ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

Louisville City FC and global sports brand PUMA announced a multi-year partnership on Tuesday, Jan. 21, 2025. LOUISVILLE, Ky.