Unveiling the comedic brilliance in Nike's choice of music for their recent ad, hinting at a playful jab towards Patrick Mahomes and his partnership with Adidas.

With Mahomes’ collaboration with Adidas, the Red Raiders’ jersey featured the three-time Super Bowl MVP’s famous "Gladiator" logo. "Seeing my own logo on the Texas Tech uniform I put so much ...

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on next naming-rights deal ...