Under Armour faces uncertainty and challenges with recent poor performance, but potential for recovery with innovative ...

Damian Lillard is continuing to make a name for himself with the Milwaukee Bucks, this time with an off-the-court milestone.

The Curry 12 “Year of the Snake,” however, won’t be sold everywhere. Curry Brand confirmed the basketball sneaker will be ...

The "Year of the Snake" UA Curry 12 releases on Jan. 9 exclusively at Under Armour retailers in the Asia Pacific region.

Discover the sneakers that not only ruled the game but also defined basketball and NBA culture. From timeless classics to ...

the debut signature shoe for Sacramento Kings guard and Curry Brand athlete De’Aaron Fox. The highly anticipated sneaker, priced at $120, is now available on UA.com, at Under Armour Brand Houses ...

The shoes have been officially released today, December 27, 2024, with a retail price of $120. This brand new addition to the Stephen Curry Lineup is available for purchase on Under Armour’s ...

In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

For this year’s Christmas matchup, NBA superstar Stephen Curry opted to wear a ... which was executed in Under Armour’s Hyper Green hue. The shoe also includes several other shades of green ...

Stephen Curry grew up with an NBA sharpshooter ... He secured lucrative endorsement deals, including a billion-dollar shoe line with Under Armour. He invested in tech startups and media companies ...