Which is precisely why the decision by Ye – the multi-hyphenate formally known as Kanye West – to design, produce and wear White Lives Matter T-shirts at his label Yeezy’s YZYS9 Paris ...
Kanye, alongside Adidas, crafted the design of Yeezy selections which successfully became trending items worldwide. According to FastCompany, Yeezy drove an estimated US$1.7 billion in revenue ...
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