NBA legend Shaquille O'Neal became Reebok's president of basketball in October 2023, and Reese became the first athlete signed by the brand under the new leadership. During the summer, Reese become the first rookie from the 2024 WNBA Draft class to launch a product in partnership with an athletic brand by releasing a collection with Reebok.

Angel Reese has agreed to a multiyear contract extension with Reebok, and a signature shoe line that will be released in 2026, per ESPN. Reese becomes the fifth active WNBA player to sign a deal, joining Breanna Stewart (Puma),

Their partnership began in October 2023, when Reese — then a college player at LSU — became Reebok's first long-term name, image and likeness (NIL) signing.