From its founding in 1986, French video game maker Ubisoft has grown into a giant of the sector with operations in 20 countries and an uber popular franchise, "Assassin's Creed".

Ubisoft Entertainment SA fell the most since September after the French video-game company announced another delay in its popular Assassin’s Creed franchise and analysts expressed doubts about its takeover prospects.

Ubisoft announced a “strategic update” today, and the changes include a delay for Assassin’s Creed Shadows, the upcoming entry in the franchise that takes place in feudal Japan, from February 14th to March 20th.

Assassin's Creed Shadows has been delayed again with the next entry in the behemoth series pushed back to March 20, 2025.

"This additional time will allow the team to better incorporate the player feedback gathered over the past three months and help create the best conditions for launch by continuing to engage closely with the increasingly positive Assassin’s Creed community. The game is now scheduled for March 20."

The stock dropped after the videogame maker said it expected a decrease in third-quarter net bookings and pushed back the release of its blockbuster game for a second time.

France's largest video game maker Ubisoft has decided to postpone the release of the newest game in its blockbuster franchise Assassin’s Creed to March 20 from Feb. 14, the company said on Thursday.

Assassin's Creed Shadows sees a delay for a second time, with Ubisoft announcing it's moving away from the planned February 14 launch date.