Light beer brands like Bud Light and Michelob Ultra have dominated the United States beer scene over the years, and you might ...

Mitchell Tenpenny, Ashley Cooke, Drew Baldridge and more of Country's hitmakers gave fans an unforgettable start to 2025's ...

Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago. It ...

Bud Light continues to face blowback over its ill-fated tie-up with transgender influencer Dylan Mulvaney — with social media users blasting the beer brand over its latest attempts to defuse the ...

Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

The term derives from the spectacular implosion of Bud Light in the wake of its decision in March to enlist transgender social media influencer Dylan Mulvaney to promote the brand. Bud Light’s ...

However, Adam said he "absolutely" thinks Americans will eventually put Bud Light’s ongoing scandal in the rearview mirror. "People have gotten over far bigger things that had much further ...

Bud Light failed on both counts. “Bud Light misunderstood their ability to reach out to a new target market and the backlash they would face with some segment of their current market,” said ...

A Bud Light executive who claimed the beer company needs to update its “fratty” and “out-of-touch” image appeared to enjoy the Greek Life at Harvard while partying at an alleged “haven ...

“The Swear Jar” is an award-winning Bud Light commercial from 2008 that received millions of views online but was never aired ...

Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity. Alissa ...