There's no denying the staying power of Samsung's The Frame. The company struck gold in 2017 when it debuted the TV that blends in with your home decor and shows art pieces when not in use. As popular as the model has become,

All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

We've always been intrigued by The Frame TV from Samsung – the television that doubles up as an art showcase – and here at CES 2025 the latest model has been unveiled. The Frame Pro adds mini-LED technology and improved HDR to the mix, and the difference between this and the 2024 model is simply stunning.

Samsung unveils its 2025 TV lineup with Neo QLED, OLED, QLED, and The Frame, featuring Vision AI for enhanced picture and sound.

Samsung's home robot concept Ballie has also made a comeback at CES 2025, with a built-in projector capable of displaying information and content on various surfaces

Samsung is expanding its Frame lineup of TVs with the Frame Pro, a set that features its high-end Neo QLED panel.

Samsung has introduced the latest addition to its Frame TV series — the Frame Pro. This new, high-end model brings several exciting upgrades, including the integration of Mini LED technology and the innovative Wireless One Connect Box,

It will be available in 65-inch, 75-inch, and 85-inch sizes and have Samsung's high-end Neo QLED panel and NQ4 Gen3 AI processor.