Crosby first became familiar with the watch company Norqain at the 2019 NHL All-Star Game in San Jose, California, when the ...

Pittsburgh Penguins captain Sidney Crosby is making off-ice moves with a new investment in a former teammate's watch brand.

Pittsburgh Penguins legend Sidney Crosby is teaming up with Mark Streit once again, but not on the ice — instead with the ...

Sidney Crosby, Pittsburgh Penguins legend, has joined Swiss watchmaking company NORQAIN as a shareholder and brand ambassador ...

I’ve been writing about the Montreal Canadiens for quite some time, but this year was my first season as a credentialed ...

The Pittsburgh Penguins captain now has an ownership stake in a Swiss watchmaking company NORQAIN, thanks to former NHL ...

From “Sid the Kid” to a three-time Stanley Cup champion, Sidney Crosby has donned many labels throughout his legendary NHL ...

Crosby is now a business partner with Mark Streit, a former NHL defenseman who won a Stanley Cup with Crosby in Pittsburgh, and Roman Josi, captain of the Nashville Predators and a fellow brand ...

Future Hall of Famer Sidney Crosby isn’t waiting for a gold retirement watch. He’s already bought into a Swiss company that ...