Roblox is expanding its programmatic ad offering through a new integration with Google Ad Manager, the gaming company ...

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

After years of debate, the TV industry’s shift to big data is at its tipping point. With the recent MRC accreditation for ...

With the addition of Mr. Porcini, Samsung Electronics plans to further strengthen its design capabilities across all business ...

Publicis Groupe’s Leo New York has been awarded Subway’s U.S. creative account following a competitive review . Ewan Larkin ...

LinkedIn has quietly consolidated the bulk of its global media business with Publicis Media, Ad Age has learned. Ewan Larkin ...

A new call from Capitol Hill is putting ad tech accountability under the microscope—again.

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships ...

Wendy’s says that “frozen sucks” in a basketball-themed spot promoting its “fresh, never frozen beef” burgers.

Online banking app Chime is putting financial TikTok trends at the center of a new campaign designed to honor the small steps ...

Among today’s creative highlights, Supercell and the WWE strike up an extensive partnership around Clash of Clans; Heineken ...

The Ad Age Small Agency Conference & Awards heads to Toronto on July 22 and 23, with an agenda poised to give small agencies tools to succeed in the coming year. The two-day conference will explore ...