From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Ewan ...
Solo Brands has been dealing with sliding sales of Solo Stove. Solo Stove’s 2024 fourth-quarter net sales decreased 16.8% to ...
Spotify is expanding its programmatic ad partnerships with Google and Magnite, which will now have access to the music app’s ...
Fast-growing non-alcohol brand Athletic Brewing, now reaching bars, stadiums and concerts, is still waiting to be discovered.
The Publicis Media agency picks up more of the account including its nutrition business from GroupM's Mindshare.
Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...
Aid’s artful products, the National Autistic Society’s moving new film and new spots for Harry’s, Peleton and Zillow.
Podcast consumption is soaring, and creators are increasingly launching new shows—both of which are fueling a podcast ...
Marketers looking to make sense of the fragmented gaming landscape—and find scalable, brand-safe opportunities—congregated in ...
TikTok is projecting an air of confidence that the app will remain operational in the U.S. beyond Saturday's deadline to ...
Auto marketing budgets could get squeezed as prices rise and Trump-backed taxes bring more uncertainty to the market.
The collapse of the millennial DTC darling is as much a story about business as it is a cultural reckoning for brands.
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