Jad Daou will lead the UM High-Growth Unit, a part of the agency's plans to drive business impact for clients with ...

The journey of bridging borders through innovative OOH campaigns is just beginning, and the potential for growth and impact ...

M&C Saatchi UAE has launched M&C Saatchi Sport & Entertainment in the GCC, to meet growing regional demand and connect global ...

Chris Moran, Head of Content at Viola Communications, writes on the semantics behind AI and how the term can be misleading.

Campaign Middle East looks at how CFI is using sports sponsorships as a cornerstone of its brand strategy in the Middle East, backing high-profile events from UFC fights to regional football leagues.

In Dubai, ad agencies will be the champions of the circular economy, driving sustainability, creativity, and business success.

Mashreq’s Head of Brand and Corporate Comms Suad Merchant talks about the meaningful impact of turning purpose driven ...

Saudi-based agency WonderEight’s Walid Nasrala shares his take on the need for brands to mix ESG and branding together within ...

"We ensured that the PUBG Mobile campaign was omnipresent in both physical and virtual spaces," Tencent Games' Joe Zoghbi ...

As the 11/11 and White Friday sales approach, Amazon Ads share insights that can help enhance brands' retail media strategies ...

Several leaders share opinions on ethical marketing, sustainability initiatives, and ‘do-good’ CSR activities by brands and ...

JCDecaux ATA’s Elie Hajjar writes on how to create a future that takes sustainability in advertising a step beyond compliance and reputation.