TKO announced that it has reached a definitive agreement with Endeavor to acquire Professional Bull Riders, On Location, and ...

The PGA of America is in the final days of figuring out who will be its next CEO, with three finalists in the mix to replace ...

Unrivaled, the upcoming 3-on-3 women’s basketball league launched by WNBA stars Napheesa Collier and Breanna Stewart, has ...

Reviver, the Northern California tech company that developed the first digital license plate, has signed a multiyear deal as ...

Navy Federal Credit Union will remain the title sponsor of the NHL’s Stadium Series outdoor games under a multiyear renewal.

Upstart sports drink brand Recover 180 added a number of NBA players to its roster of brand endorsers ahead of the 2024-25 ...

A new football governance bill would give a regulator more power over how Premier League business, including distribution of ...

American Express is upgrading its official F1 sponsorship, moving from a regional partner to an official partner of the ...

Orioles President of Business Operations Catie Griggs is continuing to shape her vision in area including upgrades to Camden ...

Xtract One Technologies continues to cultivate more sports and entertainment connections. The preferred frictionless ...

The frictionless checkout provider will have more than 74 stores in sports venues by the end of 2024, with a majority of these popping up this year. The success is rooted in its spatial intelligence ...

The two companies stand out to me as key components of a frictionless fan experience that continues to expand through venues and potentially even into mixed-use developments (more on that below).