We catch up with Jane Smith at The Drum Awards for Marketing Americas judging day, hosted by Stagwell in New York and ...

Influencer marketing is moving beyond social. Jenny Penich of Influencer tells The Drum why brands are now tapping creators ...

The work from ad agency Worth Your While commemorates what is often hailed as the ‘best football match of all time’. To ...

The design and engineering software giant has taken a new direction in what it’s calling its ‘biggest brand evolution.’ ...

The genAI explosion has had a lot of casualties. Among them: the humble em-dash – now inaccurately but damningly derided as ...

The industry’s most impactful marketing has been shortlisted – here’s who’s in the running for global recognition this year.

For far too long, advertisers – the financial engine of the media ecosystem – have been forced to operate in an environment ...

The Drum sits down with the New York City Tourism + Conventions marketing boss on judging day for The Drum Awards for ...

For our Martech for Drummies focus, we sit down with the high priestess of attention studies turned adtech pioneer for a ...

In a business update email sent at midday New York time and obtained by The Drum, CEO Brian Lesser outlined GroupM’s plans to ...

The mobile phone is the one piece of tech that’s constantly glued to our palms – so it’s time marketers confronted cross-platform measurement by tapping into real attention found within social ...