The eToys.com website was eventually reopened by eToys Direct Inc., a descendant of Internet startup and KB Toys partner Brainplay.com, and a subsidiary of Parent Company.

eToys, founded in 1997 by Toby Lenk, was an online toy retailer that quickly became a premier destination for toy shopping, even surpassing Toys R Us in sales during a holiday season.

eToys Inc. is a leading on-line retailer of children's products. Its emphasis is toys, but it aims to sell parents a vast array of things that their children might want or need.

3 days ago · The story of Etoys.com and how it ended up epitomizing the ridiculous excess of the dot-com-era in the late 1990s.

Jul 11, 2025 · Into this environment of unprecedented optimism emerged eToys.com, an online toy retailer founded in 1997 by former Disney executive Toby Lenk. Touted as the “Amazon of toys,” …

5 days ago · Etoys is an educational tool for teaching children powerful ideas in compelling ways. Etoys is a media-rich authoring environment and visual programming system.

Nov 3, 2025 · Etoys.com launched November 3, 1997. It quickly became the fifth largest IPO in history before reaching a familiar fate for dotcoms.

eToys Inc. was founded by Edward C. Lenk, known as Toby. Lenk was born in Boston in 1961 and graduated with a degree in economics from Bowdoin College, Maine, in 1983.

May 18, 2001 · INSIDERS ASSUME THAT KB TAKES A MORE REASONABLE APPROACH THAN eToys Inc. AND HOPE THAT THE COMPANY IS WILLING TO NEGOTIATE THE "SPHERES OF …

Nov 3, 1997 · eToys.com was a retail website that sold toys via the Internet. It was established by a startup company of the same name on November 3, 1997. After an initial p...